"For an edgy brand, she's the golden goose." More importantly, people are generally interested in everything she does, whether they like her or not," Kluger told me. "She's probably the most famous 16 year old in the world and does massive numbers on socials. Positioning herself as a young and growing artist, she has been the ideal endorsement target for several large brands. But for Bhad Bhabie, her young audience is in high demand for brands. What the influencer age has shown is that a huge following doesn't always yield the ability to monetize. When I asked Roof about Bhad Bhabie's incredible social media growth, he told me: "being so young and so unfiltered and so brash made her an excellent fit for social media." To date, she has amassed nearly 17 million followers on Instagram and over 500,000 followers on Twitter. Build a robust audience on social mediaĪnd it wasn't she hit the nail on the head when it came to Instagram and Twitter too.
But YouTube couldn't be Bhad Bhabie's only content distribution channel. They showed that she had grown since she was on Dr.
Although reaction videos and "Musical.ly Roasts" didn't directly impact Bhad Bhabie's music career, they "showed her personality and sense of humor," Roof told me. Through her YouTube channel, Bhad Bhabie gave her audience an insight into who she was outside of being a rapper. Related: How Micro Influencers Will Fuel Monetization in the Future Anyone that has lived through those years knows a lot of maturing occurs, and a lot of mistakes take place during these ages." He told me: "What you've seen is just her own personal growth. Fortunately, her authenticity, a quality Kluger said stood out to him when he signed her, paid huge dividends here. She needed to rebrand to get where she wanted to be.īhad Bhabie had a lot of work to do when it came to rebranding. And she stayed relevant.Īt this point, her career started to take shape, but I'd wager to say most people still saw her as the "Cash Me Outside" girl, not a serious artist. As Bhad Bhabie continued to make rounds in the media and put out popular music, she slowly but surely began to solidify her reputation as an artist. But even bigger picture, she "didn't have any major gaps where something significant hasn't been going on," Kluger said. After success with "These Heaux," Bhad Bhabie released two remixes and two hit singles within a month. Related: 6 Immediate To-Do Items for Instagram Influencers She needed to be consistent to show that the viewership on her first song didn't just result from her viral infamy. Staying relevant in the media bought Bhad Bhabie seven months to put out her first song, but having one popular song didn't prove that she could make it as an artist. Though Bhad Bhabie needed time to develop into an artist, she needed to stay relevant for long enough to put out music. The difference between a fad and a sustainable career lies in staying relevant. They guided her through what seems like impossible growth looking back, and remarkably, their blueprint makes it sound easy.īhad Bhabie's way of staying relevant would be difficult to replicate, but Kluger's core point is valid.
Cash me outside girl how to#
Related: How to Create a Viral Video Smash Hitīut her success was no fluke, and to get behind the scenes and learn about how Bhad Bhabie came to be, I had to chat with Adam Kluger and Dan Roof, the music managers that signed her on day zero, when she had absolutely no music experience. Regardless of how you look at it, her story sounds like a pipedream few would believe that her viral infamy would be anything more than that, much less yield a highly successful career as an artist and influencer. At just 16 years of age, she has several hit songs under the pseudonym "Bhad Bhabie," millions of dollars in endorsement deals, over 16 million followers on Instagram, and a career that's still going up. Just three years later, Danielle clearly has. But, like with any troubled teen, the odds were stacked heavily against her. Afterward, Danielle left the show to go to rehab, with high hopes to turn it all around. The episode was a moment of infamy, giving rise to the viral "Cash Me Ousside" meme. Phil in September of 2016, she was "car-stealing, knife-wielding, twerking 13-year-old," and her mother simply couldn't deal with her anymore.
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